Leon Lau Appointed as Tonisity’s New Sales, Marketing and Product Manager - Livestock Nutrition Solutions

Dublin, Ireland - August 15th, 2024 - Tonisity is excited to announce that Leon Lau has joined our company as the new Sales, Marketing and Product Manager for Livestock Nutrition Solutions. This newly established role is pivotal for Tonisity’s strategic growth, as it focuses on launching our innovative range of nutrition products for young ruminants, including calves, lambs and goat kids.

Based in Odense in Denmark, Leon brings a wealth of experience and a proven track record in the livestock nutrition industry. He has an impressive academic background, with an MBA from the University of Southern Denmark and a Doctor of Veterinary Medicine from the Royal Veterinary and Agricultural University in Copenhagen.

Leon's career is marked by various leadership roles across the industry. His previous positions include Business Manager at Hipra Nordics, Head of Sales & Marketing at Salfarm Scandinavia, and Nordic Business Manager for Ruminants at Boehringer-Ingelheim AH.

Commenting on his new role, Leon said: "I am thrilled to join Tonisity at such a dynamic time. The opportunity to lead the launch of innovative products for young ruminants aligns perfectly with my passion for advancing livestock nutrition. I see my role as not just driving sales, but also as a chance to collaborate closely with our teams and distributors to deliver tailored nutritional solutions that meet the evolving needs of our industry. Together, we can set new standards in animal health and performance." 

“With extensive experience in managing the livestock sector—spanning swine, ruminants, poultry and aqua—and a proven history of successful product launches, Leon is an excellent fit for our team. His mission will involve leading the development and promotion of our ruminant product range, establishing and achieving a sales programme and budgets, and identifying and managing distributors,” claims Mathieu Cortyl, Managing Director, Tonisity

In addition to driving sales initiatives, Leon will play a crucial role in facilitating distributor sales and marketing activities. He will also focus on building strong relationships with industry stakeholders, conducting market analysis and providing valuable insights to help guide our business strategies.Tonisity is confident that Leon's expertise and leadership will greatly contribute to the company's success and look forward to the impact he will have on the company’s growth and innovation in the livestock nutrition industry.

About Tonisity International Ltd.

Tonisity International Limited, based in Ireland, is a leading animal health and nutrition company. Its flagship product, Tonisity Px, is a patented isotonic protein drink that nourishes piglets' intestinal cells, boosting nutrient absorption weight gain and reducing mortality. Administered during the first week of life and around weaning, it delivers a high return on investment for producers. With over 235 global swine trials, Tonisity Px consistently reduces pre-weaning mortality by 22%, improves weaning weights and adds 3 kg at the finisher stage. Tonisity’s swine products are patented in all key markets and are currently available in Europe, Africa, Asia, North America, South America and Australia, with manufacturing based in Ireland.

For more information, please visit www.tonisity.com or contact us at info@tonisity.com.