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U.S. meat sales at record high - study examines trends and consumer behavior

The 2025 Power of Meat study looks into meat and poultry consumption trends in 2024, as well as the behaviors, perceptions, and purchasing patterns of meat shoppers.

3 April 2025
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Meat sales in the United States hit a record high of $104.6 billion in 2024, volume sold increased 2.3% compared to 2023, and consumers, on average, purchase meat more than once per week (Circana) - keeping meat the largest fresh department in grocery, according to the 20th annual Power of Meat report released by the Meat Institute and FMI—The Food Industry Association.

Nearly all (98%) of American households purchase meat (Circana), and 73% of Americans view meat as an overall healthy choice. Getting enough protein is very/somewhat important to 90% of Americans.

Other priorities among meat shoppers include preparing comfort meals, having quick prep options, and getting creative with ingredients. The average American shops for meat 54 times per year and spends $16.12 on meat per trip (Circana). Meat is included in 90% of home-cooked dinners in the United States.

Beef accounted for 55% of all fresh meat dollars, at $40.1 billion, up 9.7% from 2023. This was driven by volume growth and an inflationary boost. The volume sold was 6.0 billion pounds (~2.72 million metric tons), up 4.5%.

Chicken had the highest volume sales, representing 38.4% of total volume sold at 6.3 billion pounds (~2.86 million metric tons), up 2.9% from 2023. Value sold was $19.5 billion, up 3.9% from 2023.

Sales of fresh pork totaled $8.4 billion, up 3.4% from 2023 and up 1% in volume to 2.6 billion pounds (~1.18 million metric tons).

March 24, 2025/ FMI—The Food Industry Association/ United States.
https://www.fmi.org/

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